The studio
Core Solutions is the product and brand portfolio of Rik van Wieren. The company focuses on practical consumer products that are designed around real user problems, tested in the market, and commercialized online and offline.
About
Core Solutions
A physical product studio and brand portfolio built around useful ideas, real feedback and clear commercial execution.
Early start
Rik started experimenting with entrepreneurship at 14 after becoming frustrated by expensive USB-C cables. A first €80 supplier batch taught him sourcing, pricing, customer feedback and selling products people actually need.
Healthcare affinity
During the COVID period, Rik developed Neusbruggetje, a practical aid designed to reduce fogged glasses while wearing a face mask. The response introduced him to the healthcare sector and practical problems in vulnerable environments.
Direction
That perspective later led to research into making plastic use in healthcare more circular. The project was paused, but it sharpened the direction behind Core Solutions: tangible products for real everyday problems.
Today, the portfolio includes brands such as iHeel® and BATBOX®, with each product built around practical use, real feedback and clear commercial execution.
Product studio system
What we do
One connected operating system that takes a real-world problem from evidence to market.
DiscoveryCommercialization
Problem validation
Confirm the problem, the user and the commercial reason to solve it.
Product concept development
Turn the insight into a focused proposition and a clear set of requirements.
Prototyping and supplier coordination
Build, test and refine with the right manufacturing partners.
Branding and packaging
Create a brand system that makes the product easy to understand and trust.
Marketplace and e-commerce sales
Launch, learn and improve through online and offline distribution.
Launch sequence
How we work
Five decisions in the right order, rising from a validated need to a scalable launch.
01 · Start with the problem05 · Ready to launch
01
Question every requirement
02
Delete any part or process possible
03
Simplify and optimize
04
Accelerate cycle time
05
Automate
Interested in a collaboration or retail opportunity?
Contact Core Solutions for product, retail and partnership inquiries.